AIMS

The decrease in the consumption of fresh fruit and vegetables, particularly among the younger sectors of the population, in favour of processed items (pastries, dairy products, bottled juices, etc.), which are generally the subject of extensive advertising campaigns, is a concern for the institutions responsible for consumer health and education.

In this regard, the main goal of the “5 A Day” campaign, created in 1998, is to promote the consumption of fruit and vegetables by children, as well as by their families and at the schools responsible for their education.

The campaign slogan is a reference to the importance of children acquiring proper eating habits and consuming at least five servings of fruit and vegetables a day. These foods, rich in vitamins, minerals, fibre and carbohydrates, are essential for the proper development of children. In addition, they help to prevent illnesses which appear later in adult life, such as cancer and cardiovascular problems.

CAMPAIGN MESSAGES

Cooperation from parents and teachers is fundamental for the campaign, as they share the responsibility for teaching children to acquire proper eating habits.

The campaign also intends to achieve other more specific goals:

1.

1. Raising awareness among children of the importance of eating five servings of fruit a day.

2.

2. Learning about the food pyramid from a practical perspective: the creation of balanced meals.

3.

3. Recognizing fresh products and the benefits of seasonal and local products. .

4.

4. Distinguishing between fruit and vegetable families and identifying their specific properties.

5.

5. Raising awareness among children of the importance of not wasting food.

PARTICIPANTS

Every year, nearly 6,000 children from 100 schools in the city of Barcelona and its outskirts take part in the campaign. Since its creation, more than 100,000 primary pupils have participated in the campaign.
There were two reasons for choosing this age range as being ideal for this campaign.

Firstly, because nine and ten-year-old children are the most receptive to messages whose purpose is to instil proper lifelong eating habits.

Secondly, because this is the stage during which school curricula include specific content related to agri-food consumption.

The campaign was designed by educators and child psychologists. All the materials were supervised and approved by technicians from the Catalan Government’s Ministries of Education, Health, Agriculture, Livestock, Fisheries, Food and the Environment.

ORGANIZERS

The “5 A Day” campaign is an initiative conducted by the management of Mercabarna and the AGEM (Association of Guilds of Wholesale Fruit and Vegetable Entrepreneurs of Barcelona and Province).

The “5 A Day” campaign is supported by the Catalan Government’s Ministries of Education, Health, Agriculture, Livestock, Fisheries, Food and the Environment.

A All the wholesale companies forming part of the AGEM also cooperate with “5 A Day”.:

A. MARTIN SOLÀ, S.L.
ACUAFRUIT, S.L.
AGROCALDES, S.L.
ALMIRALL CLUA, LLUÍS
ARMENGOL GALCERÁN,
JAIME
BADOSA FRUITS, S.L.
BALDIRI VILA, S.L.
BALFAGON, S.L.
BARGOSA, S.A.
BONA TERRA, S.A.T. Nº. 1008
CABOT FRUITS, S.L.
CAMILOR, S.L.
CAMPRECIÓS FRUITS, S.A.
CAPDEVILA E HIJOS, S.A.
CAPDEVILA ROS, VICENTE
CAPELLA FRUITS, S.L.
CASTELL SUÑER, MARÍA DOLORS
CATAFRUIT, S.A.
CENTELLES MARCOBAL, MANUEL
CHECA FRUITS, S.L.
CHURRY, S.A.
COMPAÑÍA FRUTERA ATLÁNTICA, S.L.
CONDALFRUIT, S.L.
CULTIVAR, S.A.
DANGLA S.A.T.
DELTABARNA, S.L.
DISFRUIT CANALS, S.L.
DOLE FOOD ESPAÑA, S.A (DOLE)
EUSEBI GUIRAL, S.A.
EXFORPE, S.L.
F.PAU, S.L.
FERNÁNDEZ- VALDÉS PÉREZ, GONZALO
FRANCO HERMANOS, S.L. (PLÁTANOS FRANCO)
FRUICA, S.A. (GRUPO LORENZO CARRASCO)
FRUITCAMP, S.L.
FRUITES ARTÉS, S.L.
FRUITES BOIXADÓS, S.A.
FRUITES CAMPDERRÓS, S.L.
FRUITES CAUBET, S.L.
FRUITES DACHS, S.A.
FRUITES DEL BAIX LLOBREGAT, S.L.
FRUITES FERRÉS, S.L.
FRUITES I HORTALISSES GAVÀ, S.A. (GAVÀ)
FRUITES I VERDURES AMAT, S.A.
FRUITES I VERDURES ARDIACA, S.L.
FRUITES I VERDURES MARESMA, C.B.
FRUITES LLONCH, S.A. (GAVÀ)
FRUITES PARÉS, S.L.
FRUITES VIVER RIBAS, S.L.
FRUITS ANDREU SENTIS, S.L.
FRUITS CALVO, S.A.

FRUITS CMR, S.A.
FRUITS FLORIACH, S.L.
FRUITS JOAN SERRA, S.L.
FRUITS MARCET, S.L.
FRUITS NULES, S.L.
FRUITS PERALS, S.L.
FRUITS PIQUÉ, S.L.
FRUITS RÀFOLS, S.L.
FRUITS SAGARRA, S.A.
FRUITS SOLANAS, S.L.
FRUITS URPINAS, S.L.
FRUTAS AMALIA, S.L.
FRUTAS BERNAUS, S.L.
FRUTAS CANDIL, S.L.
FRUTAS CHIMO, S.L.
FRUTAS DIEGO MARTÍNEZ E HIJOS, S.A.
FRUTAS E. SÁNCHEZ, S.L.
FRUTAS ESCANDELL, S.A.
FRUTAS HNOS. BORRÁS, S.L.
FRUTAS KIKO, S.A.
FRUTAS LOS CINCO-HERMANOS, S.L.
FRUTAS LUCAS, S.A.
FRUTAS PLASENCIA, S.L.
FRUTAS PUA, S.L.
FRUTAS ROQUÉ, S.A.
FRUTAS RUBIO E HIJOS, S.L.
FRUTAS VICARSÓN, S.L.
FRUTAS Y HORTALIZAS CERDÀ, S.L
FRUTAS Y HORTALIZAS FLORES, S.L.
FRUTAS Y HORTALIZAS GARCÍA LUCAS, S.L.
FRUTAS Y VERDURAS GABRIEL SEGURO I ROIG, S.L.
FRUTAS Y VERDURAS NAVÍO, S.A.
FRUTASA, S.A.
FRUTINTER, S.L. (USÓ PRADES)
G.V. EL ZAMORANO, S.A.
GERMANS BARRI, S.L.
GERMANS RAMON, S.L.
GERMANS SANGRÀ, S.A.
GIS DISTRIFRUIT 98, S.L.
GRANERO CATALUÑA, S.L.
GSMH FRESH FOODING, S.L.
GUILLOT FRUVER, S.A.
HERMANOS FARRÉS, S.A.
HERMANOS FERNÁNDEZ LÓPEZ, S.A.
HERMANOS GONZÁLEZ PASTORET, S.A.
HERMANOS SANAHUJA, S.L.
IZQUIERDO M, S.L.
J.SALVADÓ, S.A.
JOAQUIN LLUSAR Y CÍA., S.A. (TOLLUPOL)
JOVIEL, S.L.
KIMA FRUITS, S.L.
LA RIBERA, S.A.

LAUMONT, S.L.
LEOVIGILDO FRUITS, S.L.
LLAURADÓ FRUITS, S.L.
LLAURADÓ RODES, Mª TERESA (TORRAS RAFI)
LLAURADÓ SELECCIÓ, S.L.
LLORENS CAPDEVILA, S.A.
LLOSAN FRUITS, S.L.
LLUIS ROCA, S.A.
LORENFRUIT, S.A. (GRUPO LORENZO CARRASCO)
MALEUBRE-CANO, S.L. (GRUP CANO)
MILFRUIT, S.A.
MIRÓ TAPIA, S.L.
MOLLA HERMANOS, S.A.
MONTFRUIT, S.A.
MONTSE FRUITES I VERDURES, S.L
MORALES E HIJOS, S.A.
NAVARRETE FRUITS, S.C.C.L.
OPERACIONES COMERCIALES Y MERCANTILES, S.A.
PAÑELLA FRUITS, S.L.
PASCUAL FILELLA, S.A.
PATATAS BONET, S.A.
PATATAS GISEBAR, S.L.
PLAFAUS SANCHIZ, S.L.
POMER FRUITS, S.L.
PRATS FRUITS, S.L.
PUJOL FRUITS, S.L.
PUMART S.A.T.
RIBERA-PIQUÉ, S.L.
ROVIRA GERMÉS, S.A.
RUIZ CARRIÓN, S.A. (PLÁTANOS RUIZ)
SALVADOR CATASÚS, S.L.
SAPERAS-VIA, S.A.
SILVA FRUITS, S.L.
SORGAR FRUITS, S.L.
SORIANO APARICIO, S.L.
SOUSACAMP ESPAÑA, S.L. (XAMPINYONS.COM)
TASTA’M, S.L.
TEMPRADO FERRER, PILAR (HORTALIZAS PILMA)
TORRENT DURAN, Mª CARME
TORRES HNOS. Y SUC., S.A. (TORRES)
TORRIBAS, S.A.
VERD FRUIT-SALVET, S.L.
VERDÚ DALMA, S.L. (DALMACIO)
VERDURES I FRUITES CODINA, S.L.
VÍCTOR I MERCÈ FRUITS, S.L.
VILSA FRUITS, S.A.
VISA FRUITS, S.A.
XAVIER BORRÀS, S.L.
ZAMORANO SOLÀ, Mª ROSA

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